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The horror-comedy franchise 'Bhool Bhulaiyaa' has returned with a bang, with the third installment, 'Bhool Bhulaiyaa 3,' achieving unprecedented box office success. Directed by Anees Bazmee, the film features a star-studded cast, including Kartik Aaryan reprising his role as Rooh Baba, Triptii Dimri, Vidya Balan reprising her iconic role as Manjulika, and Madhuri Dixit as her accomplice.
The film's release on Diwali 2024 proved to be a masterstroke. Not only did 'Bhool Bhulaiyaa 3' mark the biggest opening of Aaryan's career, but it also shattered records, surpassing the lifetime earnings of its predecessor, 'Bhool Bhulaiyaa 2,' within a mere nine days. The film currently stands at an impressive Rs 298.66 crore, cementing its position as the highest-grossing entry in the franchise.
The film's success can be attributed to a potent mix of factors. The franchise's established popularity, combined with the stellar cast performances, effective marketing, and Bazmee's ability to deliver both scares and laughs, have resonated strongly with audiences. 'Bhool Bhulaiyaa 3' has also outperformed other recent releases like 'Tu Jhoothi Main Makkar' and 'Rocky Aur Rani Ki Prem Kahani,' proving its enduring appeal. This testament to the power of the horror-comedy genre, coupled with Aaryan's star power, has made 'Bhool Bhulaiyaa 3' a box office juggernaut.