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A new USA TODAY/Suffolk University poll reveals a significant shift in voter sentiment, with Vice President Kamala Harris gaining ground against former President Donald Trump. This surge in support for Harris is particularly pronounced among low-income voters, a demographic that had previously leaned towards Trump. The poll indicates that voters earning less than $20,000 annually now favor Harris over Trump by a margin of 58% to 35%, representing a substantial reversal from June when Trump held a three-point lead in this economic group.
Harris's appeal to low-income voters stems from several factors. Her upbringing in a working-class neighborhood resonates with this demographic, giving her an understanding of their struggles and concerns. She has also proposed policies aimed at improving housing affordability, increasing the childcare tax credit, and combating price gouging on essential goods. These measures address issues that are particularly relevant to lower-income households.
The poll's overall findings indicate a narrowing of the gap between Harris and Trump, with Harris currently leading by five percentage points. This shift is attributed, in part, to Harris's increased visibility during the Democratic National Convention, which allowed voters to learn more about her. The convention played a crucial role in raising her profile and boosting her favorability ratings, particularly among older voters who may have previously lacked exposure to her.
Furthermore, Harris's campaign has effectively leveraged social media to reach younger voters, generating excitement and enthusiasm for her candidacy. Black voters, too, have shown increased support for Harris, with their favorability rating jumping 17 points over Biden. This suggests that Harris's race and gender are key factors in her appeal to this demographic. It's evident that Harris's campaign is successfully targeting specific demographics, using messaging and strategies tailored to their needs and concerns.
The poll's findings highlight the importance of low-income voters in the upcoming election. Their growing support for Harris suggests that her focus on economic issues and her personal background resonate with this critical demographic. As the campaign progresses, it will be interesting to observe how both campaigns tailor their messages and strategies to further engage with low-income voters. The success of these efforts could play a pivotal role in determining the outcome of the election.
Source: New election poll shows low-income voters flocking to Kamala Harris over Donald Trump