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The impending merger of Vistara, known for its premium service, with Air India, marks a significant event in the Indian aviation landscape. The merger, slated for completion in November, will see Vistara cease independent operations, with all flights transitioning under the Air India banner. This raises questions for Vistara customers regarding the impact on their bookings, service quality, and loyalty programs.
Existing bookings on Vistara flights up to November 11th will remain unchanged. However, bookings from November 12th onwards will automatically be converted to Air India flights, with new electronic tickets issued. This conversion process will begin in September, with individual notifications sent to affected customers. Similarly, customers seeking bookings beyond November 11th will have to book through Air India starting September 3rd. Vistara will continue accepting bookings for flights scheduled till November 11th.
Regarding service and product quality, the initial impact is expected to be minimal. Vistara's aircraft and crew will migrate to Air India's air operator certificate (AOC) and operate under the Air India brand. However, until early 2025, most flights will utilize Vistara's existing fleet and crew, ensuring continuity in service for passengers. While the use of Air India aircraft and crew cannot be entirely ruled out, especially in the initial phases, the integration of operations will lead to a progressive blending of service standards. Air India's ongoing aircraft modernization program, including the addition of premium economy class, aims to match the high standards currently offered by Vistara.
The merger will also impact loyalty programs. Club Vistara will merge with Air India's Flying Returns program, with all accounts eventually migrating to Flying Returns. Customers can link existing accounts in both programs through Vistara's website, and automatic merging will occur if identification and contact details match. In case of discrepancies, a new Flying Returns account will be created for points transfer. Tier status will be determined based on cumulative points from both programs, maintaining or upgrading current Club Vistara tiers. Post-merger, Flying Returns rules will govern the loyalty program. Club Vistara points and tier points will be transferred to Flying Returns at a 1:1 ratio, with validity extended for at least a year. Flight and upgrade vouchers will also be transferred with their existing validity. While details regarding co-branded credit cards and point accrual are still pending, they are expected to be released shortly.
The Vistara-Air India merger presents a mixed bag for flyers. While the initial impact on service and bookings is expected to be minimal, the long-term implications for service standards and loyalty programs remain to be seen. As the integration progresses, the airlines' combined fleet, crew, and network will shape the future of both brands and the passenger experience. The merger promises a significant shift in the Indian aviation landscape, with the ultimate impact on flyers depending on the success of the integration and the ability of Air India to maintain the high standards synonymous with Vistara.
Source: Vistara will soon be Air India: How will merger affect flyers?