 |
|
Magicpin, a popular local discovery and deals platform, has announced an investment of Rs 100 crore to onboard 1 lakh new food delivery partners onto the Open Network for Digital Commerce (ONDC). This strategic move aims to expand Magicpin's reach and presence in the burgeoning food delivery sector, tapping into the potential of the ONDC platform. The investment will be directed towards attracting and onboarding new delivery partners, equipping them with necessary resources, and facilitating their seamless integration into the ONDC ecosystem.
The ONDC, launched by the Indian government, is a decentralized network that aims to promote open and interoperable digital commerce. It allows businesses of all sizes to connect and transact with each other, regardless of their platforms or technologies. By joining ONDC, Magicpin seeks to leverage its existing infrastructure and user base to offer its customers a wider selection of food delivery options. This move aligns with Magicpin's commitment to empower local businesses and provide consumers with greater choice and convenience.
The onboarding of 1 lakh new delivery partners is expected to significantly expand Magicpin's delivery network, particularly in Tier II and Tier III cities. This expansion will allow Magicpin to cater to a larger customer base and meet the growing demand for food delivery services in these regions. By investing in the training and support of these new partners, Magicpin aims to ensure their success and contribute to the overall growth of the ONDC ecosystem. The move reflects Magicpin's vision to democratize digital commerce and empower local businesses across India.